Company News, Marketing News

Carol’s Daughter Forges Exclusive Partnership with Disney’s ‘The Little Mermaid’

The brand has re-released Black Vanilla, Wash Day Delight and Goddess Strength with limited-edition packaging in honor of Disney Princess Ariel.

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By: Lianna Albrizio

Associate Editor

Carol's Daughter, a pioneer in the natural haircare space, is encouraging Little Mermaid fans to embrace their inner mermaid and let their curls sing as the exclusive haircare partner of Disney's highly anticipated live-action film due out in May.   Carol's Daughter has re-released three classic collections – Black Vanilla, Wash Day Delight and Goddess Strength – with limited-edition packaging in honor of Disney Princess Ariel and the noteworthy film.   The Wash Da...

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